Marketing and digital advertising

Online advertising inevitably requires the use of a large amount of data, often personal data of the users of a particular business. There is a real risk of misprofiling. Our team is at your service to set up your database correctly, avoid the risk of incorrect profiling and thus avoid heavy penalties.


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Competences

Set up proper advertising in the digital age

 Legal assistance for general online marketing activities.
Set a cuser profiling in accordance with the regulations in force.
Legal assistance for specific "pay-per-click", "keyword advertising" and "search engine marketing" activities.
 Prevention of ambush marketing

Influencer marketing

Legal assistance for the compliance of influencers' activities with the provisions of the Consumer Code and Legislative Decree no. 145/2007.
Compliance with the Digital Chart Regulations of the Institute of Self-discipline of Advertising.
Contracts for influencers.

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